MEGA Brands Renew Multi-Year Global Agreement With Microsoft Game Studios

MEGA Brands, a leading global brands in construction toys, games & puzzles, arts & & crafts and stationery today announced their renewal of multi-year global agreement with Microsoft Game Studios to develop construction sets based on Halo, the highly successful video game franchise.

Full press release after the break.

MONTREAL, June 6,
2011 /PRNewswire-FirstCall/ – MEGA Brands Inc. (TSX: MB) announced today
that it has extended its multi-year global agreement with Microsoft Game Studios
to develop construction sets based on Halo, the highly successful video game
franchise.
Under this new agreement, MEGA Brands will work closely with 343 Industries,
a division of Microsoft Games Studios, to further develop the immensely popular
Mega Bloks Halo Authentic Collector’s Series. The Mega Bloks Halo construction
toy line is a powerful expression of the Halo universe and brings to life the
wealth of vehicles, characters and locations that appeal to collectors and
construction fans alike.
“The Mega Bloks Halo Authentic Collector’s Series is one of the toy
industry’s leading properties” said Vic Bertrand,
Chief Innovation Officer of MEGA Brands. “Since 2009, our highly detailed,
buildable world has captured the imaginations of millions of fans. We look
forward to offering Halo enthusiasts more creative and immersive building
experiences based on the ever expanding content of the Halo universe.”
“It has always been and it continues to be a pleasure working with Mega Bloks
on the expanded universe of Halo themed construction sets,” said Frank O’Connor, Franchise Development Director at 343
Industries. “Both 343 and Mega Bloks understand that the rich universe of Halo
is not only a place to experience and explore, but a world of creation,
immersion, building and direct interaction, both in game and out.”
For more information on Mega Bloks Halo products, please visit
halo.megabloks.com.