HTC has rebranded their American website, with a new theme centred around â€œYouâ€ and the things you would like to do.
The front page serves as a phone picker of sorts, suggesting a phone based on the perceived (according to HTC at least) capabilities of the device, e.g. the HTC Imagio is suggested if you like sports, while the HTC Hero is suggested if you like twitter.
HTC is set to spend around $50 million this quarter promoting the company in the US, and presumably this is the start of this initiative.
Ironically if You is set to he their focus they may find their efforts extremely diluted, with Yahoo currently running a campaign with exactly the same theme.
See more at HTC here.