HTC Mozart selling out in Russia

HTC-MozartIt seems Russians know a thing or two about selling Windows Phones.

According to a report we received the HTC Mozart is turning out to be so popular there that retailers are having to order as second batch.

The success is apparently due to a massive ad campaign by HTC, the MTS mobile operator and Microsoft Russia, MTS sales personnel that are eager to sell Windows Phones, with almost every MTS store features a Windows Phone ad and special Mozart display tags, and a nationwide TV advertising, also sponsored by MTS, stressing a very low price of 12,990 Rubbles, aluminium design and the "main sensation of the year" moto.

According to our tipster one can now hardly find a HTC Mozart in Moscow and St. Petersburg and in one-to-one interviews sales personnel say, that HTC Mozart is extremely popular.

The HTC Mozart is being followed up by the  HTC Radar selling at a significantly higher 19,990 Rubbles, but of course on the foundation of a successful HTC Mozart launch.

Seems like a recipe Microsoft should be trying to repeat elsewhere also.

Thanks Leha_mp3 for the tip.

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.

Related
Comments