Hoppy Copy Review - A Must-Have for Online Marketing?
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Looking for an honest Hoppy Copy review? You’ve come to the right place.
This powerful AI tool focuses on helping you generate marketing content and other copy for your marketing campaigns.
It’s an excellent option for small business owners without large teams who are looking to grow their leads.
Let’s take a better look at it and unearth how it can help you enhance your brand visibility and customer engagement.
What is Hoppy Copy?
Hoppy Copy is a copywriting platform that uses artificial intelligence to create copies for email campaigns, social media, and other marketing efforts.
Offering AI services aligns perfectly with the needs of small businesses that can’t afford to build a full-fledged marketing team.
Whether you’re the owner or a marketer, you can use Hoppy Copy to develop good ideas and create better content for emails, blogs, social media, and more.
Not only this, but the platform streamlines the entire process. It works as a web app, with everything you need accessible through a user-friendly interface. From generating new content to refining your drafts, it guides you through each step.
Hoppy Copy does more than just write copies. Think of it as your marketing assistant who can also work to improve your brand image and even monitor your competitors.
On top of this, it can operate as an AI image generator that can create unique visuals you can use in your campaign.
Features
Now let me touch on Hoppy Copy’s most important features and how they can help you grow your leads:
AI Copywriter
Hoppy Copy is primarily a tool for creating email blasts, drips, newsletters, and similar marketing materials with AI. It makes the entire process quick and easy. In addition, it can write articles, social media posts, and more.
All you have to do is choose a template, input, and description and select a desired tone. In no more than 30 seconds, Hoppy Copy will generate content for you.
You get over 50 templates, 27 of which are for email marketing, so you can always expect to find the right one for your specific situation. Some examples include welcome, product launch, and social proof email templates.
Every template comes with its own settings to help write more accurate and relevant emails.
But as previously mentioned, Hoppy Copy isn’t suitable only for email marketing campaigns. It can write anything you need for your marketing efforts.
Its social media templates create engaging content for Facebook, Instagram, and Twitter. Even if you don’t have a post idea, Hoppy Copy helps you brainstorm and come up with something interesting.
There’s also an entire section with templates for writing website content. Product descriptions, entire pages, SEO meta descriptions – Hoppy Copy does it all.
Happy Copy also offers multilingual support, allowing you to generate content in more than 35 languages. I tested it in both English and Serbian and was more than pleased with how the emails turned out.
AI Image Generator
Hoppy Copy’s AI image generator works as you’d expect but with some additional perks for businesses and marketers.
It offers an array of image types suitable for marketing purposes. For example, it can create special visuals for gift cards, thank-you cards, promotional banners, and similar marketing materials.
Plus, there’s the option to fine-tune images to match your brand style in just a few clicks.
When generating an image, you have the freedom to choose between square, landscape, and portrait layouts.
Besides generating images, Hoppy Copy also provides access to millions of stock images. You can use them for inspiration or throw them into your marketing material directly.
You can also store visuals in your brand library and reuse them whenever you want.
AI Chat
If you want a more dynamic interaction with AI, you can create content from scratch using its AI chat feature.
It works in the style of ChatGPT with a conversational interface where you can interact with its AI system.
This way, you can get more specific responses. The AI chatbot can serve as your virtual assistant while you generate content for your marketing campaign.
Without the use of templates, the content may be slightly less structured and require some manual editing.
Both tools serve different purposes, and if you play to their strengths, they can become an integral part of your marketing efforts.
Competition Monitoring
Happy Copy offers a comprehensive way to track your competitors’ email marketing campaigns.
It provides insight into emails from leading brands, allowing you to track them in real-time. Along the way, it reveals their secrets such as discounts and email timing.
Like with everything else, Hoppy Copy ensures this doesn’t take your focus off your core operations. It simplifies viewing and sharing competitors’ emails in a single place and alerts you whenever they send new messages.
Additionally, it offers inspiration for design and copy, using the tricks from impactful and successful email campaigns.
Team Features
Another important thing to mention in this Hoppy Copy review is that the platform can be used by several team members.
This means it can work as a collaboration tool for building more effective marketing campaigns.
Given it’s a service that mostly focuses on small businesses, it’s aimed at smaller teams too. The number of users depends on the plan you choose and ranges from 1 to 5. Larger companies can build a custom deal though if they want to include more users.
How to Use Hoppy Copy?
Now let me show you how to use the platform to give your marketing efforts a boost. Given that it’s the AI that does most of the work, all you have to do is guide it in the right direction and you’ll end up having highly-usable content to work with.
With that said, let’s look at how to create an email copy with Hoppy Copy:
- Register your account: Visit the official Hoppy Copy website and create your account. If you’re just starting out, you can use the 7-day free trial. For quick registration, you can simply link it to your Google account.
- Choose a template: In the main dashboard, find the Writing Tools option. Click on it and select the template you want to use. For this guide, I’ll use the Abandoned Cart Email tool.
- Fill in the boxes: Once you choose a template, Hoppy Copy will present several boxes to fill in. For this specific template, you’re asked to input your product, things to cover, tone, and format. Once you fill in all the boxes, click Create. The generation process will take up to 30 seconds.
- Insert into the document: Below the boxes, you’ll see the first draft of your email. If you like it, click the little document icon in the top right corner of the generated text. This will allow you to make further edits. You can edit text, add emojis, change the tone, etc.
- Send: With your copy written, you’ll be ready to send emails out and kick off your email marketing campaign.
Pricing
Hoppy Copy offers a 7-day free trial, which is more than enough to test the platform inside and out. You get access to all of its features to gain a better understanding of how it works
After your trial period expires, you can purchase one of its 3 paid plans:
- Starter – $29/month ($23/month when billed annually): 20,000 words per month, 10 competitors monitored, 1 user
- Pro – $49/month ($39/month when billed annually): 100,000 words per month, 25 competitors monitored, 3 users
- Pro+ – $99/month ($79/month when billed annually): 300,000 words per month, 50 competitors monitored, 5 users
If you’re running a larger company, there’s also an option to build a custom deal that aligns with your specific needs. This plan starts at $199/month. To get it, you have to get in touch with the Hoppy Copy’s representatives directly.
Hoppy Copy Review – Verdict
Hoppy Copy truly makes marketing easy. What would traditionally take a lot of time and effort, you can do in just a few clicks with its AI system.
In addition, you can use it to generate some nice-looking visuals for your brand and keep an eye on your competition.
The trial version is definitely worth checking out since it allows access to all of its features. If you end up liking it, you can buy a paid plan and add it to your arsenal.
I hope my Hoppy Copy review gave you insight into this platform’s capabilities and how it can aid your marketing efforts.
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