Creating a service, which brings all the premium offering available in the Store under one roof, is a clever idea to attract more consumers, and most importantly, it’s a win-win for everyone. Microsoft’s Xbox Game Pass does exactly that and after its huge success, many tech giants, including Apple, are jumping on the bandwagon.
Another tech giant who is carefully making notes on Xbox Game Pass is Google as it is now inching closer to launching a similar service. The Android-maker is now testing Play Pass, a service similar to Microsoft’s Xbox Game Pass, and Apple’s upcoming gaming subscription, Arcade. However, Google’s Play Pass offering goes beyond just games and covers the premium applications as well. We have earlier reported about the existence of Google’s Play Service.
For those not aware of what I’m talking about, Google Play Pass service will be like a one-stop-shop for all premium applications and games that are available on Google Play Store. Once you subscribe to Google’s Play Pass service, you’ll be able to download premium apps and games without paying a penny. You’ll be able to get the Play Pass subscription from Google Play Store, as you can see in the above image.
Google confirmed to Android Police about the testing but refused to give other details such as availability. In the testing phase, Google’s Play Pass costs $4.99 per month, almost half of the price of the Xbox Game Pass.