Flipboard’s CTO explains why their app does not flip on Windows Phone

Flipboard took nearly a year and a half after its announcement to arrive on Windows Phone, and when it did finally get here it disappointed many by not looking anything like the apps on other platforms, including missing its famous page flip feature.

The CTO of Flipboard, Eric Feng, has however tried to explain why the app is so different, and when it took so long.

He notes that they worked closely with Microsoft and:

“We’re re-imagining many of our designs and interactions so readers can get to more of the content they care about more quickly.”

The app has several Windows Phone unique features including:

• Cover Stories is central: After you pick a few topics for your magazine, Flipboard takes you directly to your Cover Stories. Cover Stories collects highlights from everything you’re following and gets more personalized as you add new things to your Flipboard.

• Search and follow more sources: Continue to customize your Flipboard by tapping on the search icon in the top right corner. Enter keywords to find articles, photos, publications and Flipboard magazines, or browse through sections like News, Tech, Travel and Design. Open the app bar (it looks like three dots) on any story for the options to Share it or Follow the story’s source.

• See everything you’re following: All the sources you’ve followed are listed in one place. Tap the menu icon in the top left to find everything on your Flipboard, including the sources you’ve added and the magazines you’ve been making.

• Share to other Windows phone apps: When you find something you think is interesting on Flipboard, you can share it to other Windows phone apps. Tap the share icon on articles, photos and videos to send it as a text message, email, social media post and more.

His team will continue to work with Microsoft in optimising the app for low-RAM devices.

The app can be downloaded from the Windows Phone Store here today.

Do our readers prefer a customized app or a visually very similar app to the iOS version? Let us know below.