Facebook will soon start publishing new apps under different brand name

Facebook today announced that it will soon start releasing new consumer-focused apps under different brand name. Instead of Facebook, these new apps will be published under the developer name “NPE Team, from Facebook.” In order to lower the expectations from these apps, Facebook is not using its brand name. NPE (stands for New Product Experimentation) Team apps will be experimental in nature, they will change very rapidly and may get shut down if the team learn that they’re not useful to people. Even though the developer brand is different, the services offered by NPE Team will be governed by Facebook’s Terms of Service and Data Policy.

What is the purpose of apps released using the NPE Team name?
This is a way for Facebook to develop new types of experiences for people and to try different ideas by creating small, focused apps in order to see whether people find certain features useful or engaging. We may use what we learn to help inform our thinking and product strategy moving forward.

Source: Facebook

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