Remember those dark days where you had to give each and every website your home address and payment details, sometimes in triplicate? The big US firms are aiming to mitigate that burden for you.
Earlier this year, Google announced a service that would make it easier to shop on the web – Pay with Google. Similar to Amazon Payments and PayPal, the firm would make use of the details you’ve already given to Google Products like Google Play, Android Pay etc, and fill those in for you, vastly simplifying the payment process. Pay with Google is now rolling out, and it already has some partners signed up for it. “You’ll be able to speed through checkout on your Android device whether you’re shopping in apps like iFood in Brazil, Dice in the U.K., or Kayak in the U.S.—or on the web with Chrome,”, Google’s Blog post explains. There are more partners signed up, and even more partners which are coming soon.
Google isn’t the only software maker implementing a new payment functionality into its browser. Microsoft last year announced a similar implementation of web payments which would utilize Edge and Microsoft Wallet to help improve the checkout experience. The service was supposed to roll out with the Creators Update in the US first and subsequently, expand to other countries going forward. Apple also announced – and released – Apple Pay on the web, albeit exclusive to MacOS users using Safari and/or with an iOS 10 enabled device.
Between Apple, Google and Microsoft, spending your money couldn’t be easier.