Apple sold more phones than Samsung in '23 despite losing the top spot of most valuable company

Reading time icon 2 min. read


Readers help support MSPoweruser. When you make a purchase using links on our site, we may earn an affiliate commission. Tooltip Icon

Read the affiliate disclosure page to find out how can you help MSPoweruser effortlessly and without spending any money. Read more

Key notes

  • Apple surpassed Samsung to become the top smartphone vendor in 2023, shipping 234.6 million units vs. Samsung’s 226.6 million.
  • Apple’s success is mainly attributed to strong performance in the premium segment and a good Q4.
  • Overall market expected to grow in 2024, with premium segment continuing to expand.
Apple iPhone 15 Pro and Pro Max new

A few days ago, Apple lost the top spot of the most valuable company to Microsoft, but New data from the International Data Corporation (IDC) reveals a shift in the global smartphone market for 2023, with Apple surpassing long-time leader Samsung in total unit shipments. Apple is currently suffering from low sales in China, and as a result, they are offering bigger discounts than ever.

Here are some key findings from the report:

  • Apple shipped 234.6 million iPhones in 2023, representing a 3.7% increase from 2022 and securing a 20.1% market share.
  • Samsung shipped 226.6 million units in 2023, a 13.6% decrease from its 2022 peak, resulting in a 19.4% market share.
  • Apple’s performance was particularly strong in the fourth quarter of 2023, with shipments increasing 11.6% year-over-year to 80.5 million units, while Samsung’s declined 10.9% to 53 million units.
  • Factors contributing to Apple’s success include strong performance in the premium segment, fueled by trade-in programs and financing options, and a robust fourth quarter.
  • Samsung’s decline is attributed to various factors, including macroeconomic challenges and increased competition in the Android market.

Xiaomi maintained its third-place position, with 145.9 million units shipped in 2023 (12.5% market share). OPPO and vivo saw shipment declines in 2023, landing them in fourth and fifth place, respectively.

IDC predicts a 3.9% growth in the global smartphone market for 2024. Increased competition is anticipated within the Android ecosystem, with players like Huawei, OnePlus, and Google vying for market share.

More here.

More about the topics: apple, idc