Apple is famous for waiting for a market to mature before jumping into it and then rapidly taking over the most profitable segment of the market. We saw this of course with smartphones, smartwatches and wireless headphones.

Now, according to Apple leaker Dylandkt (via MacRumors), Apple is planning the same strategy with folding smartphones. He reports that Apple is testing several prototypes of folding phones, but are not quite ready to enter the market yet.

According to Dylandkt Apple is waiting for folding technology to mature, so that the folding iPhone is not a regression in user experience from current iPhones.

More importantly, they are waiting to see if folding phones are a fad that will vanish from the market in a few years, or if they are here to stay and worth investing in.

Normally the wait and see attitude would be a mistake as rivals gain market and mind share, but of course, Apple has its captive market of more than 1 billion users who are unlikely to buy the latest Samsung or Huawei and can therefore afford to wait.

Apple is rumoured by analysts to be bringing a folding smartphone to the market in 2023 at the earliest, but likely 2024.

Do our readers think Apple is right to wait? Let us know below.

via Pocketnow

Comments