Apple was rumoured to be launching its Apple Card in the first half of August, and now the firm has confirmed it. Today, Apple’s CEO Tim Cook told investors that the credit card would come to the US in August, though without any specifics. The card would enable iPhone users to easily access and manage their credit with a minimum of fuss. The card would be a minimalistic titanium affair, and likely appeal to customers who associate with Apple as a lifestyle brand more than a tech firm.
“Apple Card builds on the tremendous success of Apple Pay and delivers new experiences only possible with the power of iPhone,” said Jennifer Bailey, Apple’s vice president of Apple Pay in March. “Apple Card is designed to help customers lead a healthier financial life, which starts with a better understanding of their spending so they can make smarter choices with their money, transparency to help them understand how much it will cost if they want to pay over time and ways to help them pay down their balance.”