Another mobile payment system comes to Windows Phone, will offer wallet integration

Seamless’s payment solution for mobile telephones, SEQR is coming to both Windows 8 and Windows Phone soon, and will be integrated with the Windows Phone Wallet.

SEQR, developed by Seamless, allows users to pay using the SEQR app to scan the QR code or NFC at the POS terminal and approve the payment by entering their PIN and is claimed to be faster and more secure than card payments. The technology behind the solution means that there is no investment cost for retailers. All that is required is a QR code or NFC sticker at the POS terminal. In addition, the low transaction charges allow the retailer to save money.

The integration with Windows Phone Wallet opens up new opportunities not only for payments but also for value-adding services such as offers, loyalty programmes, purchase history, and integration with the stores’ own apps.

“Offering SEQR via tablets and telephones with Microsoft technology is completely in line with our ambition to extend SEQR Mobile Payment to as many users as possible, and to establish it as one of the global standards for mobile payments,” says Peter Fredell, CEO and President of Seamless.“Our assessment is that Windows platforms for apps will grow in line with increases in market share. Supporting the platform and Windows Phone Wallet will enable us to reach a larger customer base.”

Seamless is one of the world’s leading providers of payment solutions for mobile phones, handling more than 3.1 billion transactions each year via 525,000 active sales outlets. Combined with over eleven years’ experience and a presence in around 30 countries, this gives Seamless a strong position in the market for mobile payments.

Seamless was founded in 2001 in Sweden, and now has a presence in around 30 countries.  SEQR will be implemented in both the Windows Store and Windows Phone Store in all Seamless markets in 2013.