A range of analysts are predicting Windows Phone 8 has what it takes to go up against the other Super-phone smartphone operating systems.
Neil Mawston, executive director of Strategy Analytics, notes â€œWindows 8 and Windows Phone 8 are major upgrades that close the quality gap with Apple, Android and RIM. Upgraded support for richer displays, speech recognition, multitasking and other features will make W8 and WP8 a stronger force to reckon with. RIM and Android look most vulnerable to attack from the new Windows platform, particularly in the business tablet segment.â€
â€œSmartphones running WP7 have been missing some of the most innovative features and functionalities in the market that are necessary to win the heart of advanced usersâ€”â€“ the â€œsuper-smartphoneâ€ owners in particular,â€ said Malik Saadi, principal analyst at Informa Telecoms and Media.
Those drawbacks kept many handset suppliers from adopting the platform, he added. Now, however, â€œWP8 addresses the majority of these issues and could be a game changer,â€ he said. â€œA number of vendors and developers have said they were holding off until WP8 is ready.
The new platform, he said, â€œis now equipped with the right tools to satisfy the marketâ€™s appetite for innovation and is a challenge to rivals like the aging Apple iOS.â€
They do however note that the lack of an update for current generation handsets will be a drag, especially for Nokia.
â€œIf consumers, operators and developers realize WP7 has only a short lifespan of a few months left, many may delay buying new Microsoft smartphones for several months and hamper Nokiaâ€™s already-fragile recovery,â€ Strategy Analyticsâ€™s Mawston ,
Informa Telecoms and Mediaâ€™s Saadi noted that although the existing Windows Phone 7 (WP7) will be upgraded to include some high-level features of WP8, the true capabilities of this platform will sparkle only when new enabled devices are launched.â€
â€œBecause WP7 is not truly upgradeable to WP8, this could have a negative impact on sales of existing WP7 smartphones, Nokiaâ€™s Lumia devices in particular,â€ Saadi said. â€œOperators and users will hold on until the new devices are in the market this coming autumn.â€
Added analyst Jeff Kagan, â€œNokia smartphone sales may get much worse before they stand a chance at getting better.â€
Things may rebound however with the launch of Windows Phone 8, with at least three of the four national U.S. carriers â€” AT&T, T-Mobile and Verizon â€” saying they plan to offer WP8 handsets.
Read more at Twice.com here.