Analyst sees iPhone X as “dead and buried”

April 23, 2018

The iPhone X might not be making a come back as Apple’s newest cheap phone du jour this year, according to an analyst report.

“With the declines in iPhone X orders and the inventory issue at TSMC at record highs, which basically reflect a need to burn off inventory. Why? Because the iPhone X is dead,” Campling said.

He believes the problem with the iPhone X is that its pricing is too exorbitant for mainstream consumers and that consumers would reject other similarly priced offerings.

This tallies with reports of Apple’s iPhone going cheaper this year, with a $550 iPhone being expected later this ye

On the other hand, OEMs like Samsung and Huawei have been shipping expensive products like the Galaxy Note 8 and the S9 and S9 Plus, so consumers may yet get bludgeoned into accepting higher pricing.

While Apple did have a strong holiday start, it was unable to keep the momentum going all year round.

Apple is rumoured to be building a new set of iPhones this year, shipping  4 iPhones including a successor to the X as well as the Phone SE which is expected to surface in a matter of weeks at Apple’s WWDC in June.


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