The iPhone X might not be making a come back as Apple’s newest cheap phone du jour this year, according to an analyst report.
“With the declines in iPhone X orders and the inventory issue at TSMC at record highs, which basically reflect a need to burn off inventory. Why? Because the iPhone X is dead,” Campling said.
He believes the problem with the iPhone X is that its pricing is too exorbitant for mainstream consumers and that consumers would reject other similarly priced offerings.
This tallies with reports of Apple’s iPhone going cheaper this year, with a $550 iPhone being expected later this ye
On the other hand, OEMs like Samsung and Huawei have been shipping expensive products like the Galaxy Note 8 and the S9 and S9 Plus, so consumers may yet get bludgeoned into accepting higher pricing.
While Apple did have a strong holiday start, it was unable to keep the momentum going all year round.
Apple is rumoured to be building a new set of iPhones this year, shipping 4 iPhones including a successor to the X as well as the Phone SE which is expected to surface in a matter of weeks at Apple’s WWDC in June.