Alaska Airlines yesterday announced that it will introduce new Inflight Entertainment tablets powered by Microsoft. The tablets will be available to rent on long-haul flights for $8-10 and will feature movies, TV, Xbox games, music, digital magazines, and easy Internet access on WiFi-equipped flights.
All content, including premium movies and TV shows, will be complimentary through March 31, 2015. Starting April 1, customers can still enjoy free access to a wide selection of complimentary custom curated content and purchase premium movies and TV shows starting at $1.99. The new entertainment service is available today on more than half of Alaska’s mainline aircraft and will be equipped on nearly all of Alaska’s all-Boeing fleet by April 2015.
“Our customers tell us they love our new, free, inflight entertainment service, and we’re listening. We’re excited to continue offering our premium content – like mainstream movies and TV to reward customers for trying out Alaska Beyond Entertainment,” said Halle Hutchison, Alaska’s managing director of brand marketing.