AdDuplex data suggests Windows Phone has a high-end traction problem


Some new data is out by AdDuplex, from their large mobile ad network. The data was gathered on September 20th, and reveals some worrying data points.

As has become the norm, the Nokia Lumia 520 has continued its ascent, now taking 31.6% of the Windows Phone 8 market.

The worrying data point however is that the Nokia Lumia 925, which has already been pretty widely released, is at present only 2.1% of the Windows Phone 8 market. The handset has been on the market since June, and did not even appear in August’s charts.


Similarly even in the US market, where the Nokia Lumia 928, Nokia Lumia 925 and Nokia Lumia 1020 have been released, there appears to be limited impact. Surprisingly the Nokia Lumia 925, on sale on both T-Mobile and AT&T, does not even appear on the chart at all.

At the same time the Nokia Lumia 521 has leapt to 14.2%, up from 8% last month, and even the newly released AT&T Nokia Lumia 520 has grabbed 3.6%, despite only being released a few weeks ago and not appearing on last month’s charts.


The little handset that could has boosted MetroPCS to 4.8% of the US market, despite not appearing at all in last month’s charts.


There is another worrying trend in the data – a slowing of the growth of Windows Phone 8 vs Windows Phone 7 handsets.  With the Windows Phone 7 population expected to be relatively static (and probably shrinking) the Windows Phone 8 numbers should be increasing sharply.

Instead the replacement graph appears to be evening out, with Windows Phone 8 67% of the market, vs 33% for Windows Phone 7.

The data suggests MicroNokia needs to be careful about making sure they low-end market, which appears to be the engine of their growth, gets attention in proportion to its impact, or risk Windows Phone growth stalling as the Nokia Lumia 520 ages.

Do our readers think Microsoft and Nokia should concentrate on taking on the iPhone and Galaxy range with handsets such as the Nokia Lumia 1520 and Nokia Lumia 1020, or should they be released a Nokia Lumia 420 and 530? Let us know below.

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.