Adduplex: 43% of US WP users run Windows Phone 8


Adduplex have tweeted the above slide showing the break down between Windows Phone 7.x and Windows Phone 8 on their ad network, interestingly corroborating our own stats which on Thursday showed 46.4% of our WP readers are using Windows Phone 8 handsets vs 53.6 Windows Phone 7.x handsets.

Adduplex, who run in-app ads in the main, and who therefore are a pretty good measure of what the general population is doing, found a very similar 43% of US Windows Phone users are using Windows Phone 8 handsets, vs 57% Windows Phone 7.x.

This suggests either half of Windows Phone 7.x users upgraded to Windows Phone 8 (which seems unlikely because most will still be locked into their two year contracts) or the Windows Phone population has nearly doubled over the last 2 months.

Adduplex will be releasing a full reports next week, and we hopefully let us know if it the change was associated also with a volume increase rather that simply changing the composition of the group.

Do our readers think Windows Phone 8 is attracting new users, or are WP7.5 users merely upgrading early? Let us know below.

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.