Acer’s EMEA VP of Smartphones Allen Burnes in an interview to MobileNews said that his company is still in conversations with Microsoft in building Windows Phone devices. Acer already tried its hand in Windows Phone market with low cost Allegro WP 7.5 device and after that Acer didn’t release any new devices.
During the interview, Allen commented that Windows Phone OS is “powerful” in terms of its appeal to both consumers and enterprises, and he expects it will exceed industry expectations. He said Acer can start making Windows Phone devices again only if Microsoft increases marketing activities.
“With Android, we have seen Google’s roadmap and we know it is going to get cleaned up but at the moment it is not clean.
“Windows Phone is a strong OS. But it faces an issue that is not associated with its design. That is a lack of marketing. As a handset manufacturer I have to drive my brand.
“If you look at that OS, it is a utilisation of avatars on Xbox – so it is very powerful for consumers; security-wise it is very powerful, enterprise-wise it is very powerful.
While IDC predicts Windows Phone market share will be 10 per cent in 2017, Allen Burnes thinks it will be more than that. It’s good to see people in top positions are confident of Windows Phone platform’s future.