Microsoft is now promoting one of its Chrome extensions in Windows 10 for some reason

Microsoft has been promoting Microsoft Edge in Windows 10 to Chrome users over the past several months. The software giant recently promoted Edge’s security features to Chrome users, as well as Firefox users. And now, it’s taking things a step further.

According to reports from users, Microsoft is now promoting one of its Chrome extensions in Windows 10. If you are a Chrome user, you will likely get the following popup asking you to install Microsoft’s Personal Shopping Assistant extension for Google Chrome:

This really is quite a bizarre decision by Microsoft — promoting Windows 10’s features were fine, but promoting a simple Chrome extension really is pushing the limits. Users, of course, aren’t happy about this new popup from Microsoft — for example, a user on the Chrome Web Store left a review on the Personal Shopping Assistant extension complaining about how Microsoft is essentially spamming users:

“Installed this so I could leave this review. I’m uninstalling it right after. Microsoft Windows 10 popped up a notification when I launched Chrome tonight, telling me I should install this extension.

Basically, they forced a popup ad into my Windows experience, and interfered with my use of my computer to push this waste of time onto me. They should be banned from the Chrome store because of this. “

There are a couple of other users complaining about this issue on the Chrome Web Store, and more users will likely start chiming in once Microsoft starts rolling this new popup out to more users.

Microsoft will likely start showing more ads in Windows 10 in the near-future as the software giant obviously needs to make some money out of the OS. As the updates to Windows 10 are available for free, the company will need to find a way to monetize the OS. However, promoting a Chrome extension certainly isn’t the best way of doing so.