HP will be increasing the price of its devices by 10% following Brexit in the United Kingdom. In an email to partners, the company stated that it’s increasing the prices of its products to “maintain a sustainable and consistent approach to our operation in the UK and Ireland.” Here is the full email:
“As you will be aware, we have seen an unprecedented weakening of the pound to US dollar exchange rate over the past few weeks. In order to maintain a sustainable and consistent approach to our operation in the UK and Ireland, we have taken the decision to make some adjustments to our channel-supported and directly-contracted end-user pricing strategy. Effective from 1 August, we will be implementing an adjustment of circa 10 per cent across HP’s Personal Systems portfolio. This applies to all HP commercial/business products in the HP Personal Systems category (core PC/laptop, value technology and mobility solutions). As always, you may freely determine your resale price to your customers.”
HP is obviously not the first company to increase the prices of its devices, Dell recently announced that will be increasing its device prices by 10%, too. Moreover, companies like Cisco and Lenovo are also considering increasing its prices. This isn’t really surprising as the Pound’s value decreased following Brexit, more companies will likely increase their prices as well, although it isn’t yet known if Microsoft products will see a price hike in the UK for now.