After ongoing currency melt-down due to Brexit in UK Dell has told channel partners that they have raised their prices by 10%, an increase which will soon be passed on to customers.
“We carefully consider price moves for our customers and partners, and have worked diligently over the past several months to postpone any increases pending the outcome of the EU referendum,” a Dell spokesperson told The Register.
“Our component costs are priced in US dollars,” she added, “and unfortunately, the recent strengthening of the US dollar versus sterling and other currencies in the EMEA region, following the UK’s decision to leave the European Union, will have a direct impact on the price we sell to our UK customers and partners.”
The UK Pound is currently down 12.4% vs the US Dollar, a 31 year low.
Other PC companies are also likely to follow suite, with HP saying:
“HP is carefully assessing the Brexit situation to better understand its business and economic impact. In the meantime, we continue to actively move forward with day-to-day operations supporting employees, customers and partners. HPE, like any other international company, adjusts prices based on exchanges rates and currency fluctuations. Adjustments in pricing are always communicated to our partners and customers through existing communication channels.”
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