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Traditional search engine crawling can take days or even weeks to pick up on website additions or updates. This delay means that your content may not show up on search engines on time. Recently, Wix announced that IndexNow integration is available to premium Wix site owners. With this new integration, Wix will automatically notify IndexNow participating search engines of new, updated, and deleted URLs.
What is IndexNow?
IndexNow is a protocol that allows website owners to notify participating search engines about changes to their web pages (e.g., new, updated, or deleted content) in near real time. This is a significant departure from the traditional method where one must wait for search engines to crawl their content before it can appear in relevant search results. The requests are sent directly to one of the IndexNow endpoints of participating search engines, which can then process them and reflect the changes in their indexes.
“IndexNow aims to make web indexing faster, more efficient, more open and more accurate for both web publishers and search engines,” says Fabrice Canel, principal product manager at Microsoft Bing. He adds that potential benefits include reducing crawl load and bandwidth usage, which can help your site perform better.
“We’re excited to release the integration with IndexNow as part of our collaboration with Microsoft Bing. This marks yet another step in our dedication to providing users with exceptional out-of-the-box SEO solutions, simplifying the process of promoting their websites quickly and effortlessly,” said Einat Hoobian-Seybold, Product Lead at Wix.
Right now, IndexNow participating search engines include Microsoft Bing, Yandex, Naver, and Seznam.cz.