This month’s Comscore numbers, for the 3 months ending July 2014,has a pretty big surprise for Windows Phone fans.
Presumably due to the release of handsets like the Nokia Lumia 635, and big discounts of the Nokia Lumia 520, there has been a big increase in Windows Phone users in US since last month’s numbers.
Last month we reported Windows Phone had around 5.9 million users, nearing the 6 million mark, and this month, with 3.6% of the smartphone user base in USA, we have 6.23 million Windows Phone users from the 173 million installed base of smartphone users in USA, adding more than 300,000 new Windows Phone fans.
The number is also a mile stone for another reason. The last time Windows Phone had 3.6% of the installed base in USA was in August 2012, nearly 2 years ago from these July 2014 numbers. That was from a smaller base of smartphone users, meaning while Windows Phone has 2 million more users since then.
Windows Phone has been steadily improving in market share in USA since January 2014, after hitting a low of 3.1% in December 2013’s numbers. Of course the onslaught of the iPhone 6 will likely affect our numbers again, but at least a consistent rise on Windows Phone users seems pretty likely, which should motivate more support by 3rd party developers in USA.
See the full Comscore report here.