Windows Phone 7 hit 2% USA market share in Q4 2010

2The NPD’s Ross Rubin has revealed that Windows Phone 7 grabbed 2% market share in Q4 2010 in USA.

Phones running the OS launched on the 8th of November  on AT&T and T-Mobile, and was then also revealed to have managed 2% in that month.

As Windows Phone managed 2% overall and December is generally a more active sales month than November, Windows Phone 7 must have achieved a greater market share in December, but Ross Rubin warns that despite this the OS could have done better, noting both webOS and Android did better in their launch quarter despite not having a full quarter either. On that occasion webOS achieved 4% and Android 9%.

Ross notes one of the reasons for this is the changing competitive environment and lack of stand-out features in the first batch of devices, but believes the Nokia partnership may address this issue, as the company will be very heavily invested in the success of the OS, unlike HTC or Samsung for example.

Windows Phone 7 launched under a cloud of negativism, but the recent Nokia deal and other Microsoft Mobile World Congress announcements has managed to lift much of this, with IDC predicting the OS will hit 20.5% market share in 2015. Even in the USA the OS has seen strong growth, with its share of the installed base growing 350% from the second week (0.12%) in January to the 13th week of the year last week, according to statcounter, hitting 0.54% of the installed base of mobile operating systems.

Read more at ITBusinessEdge here.

Comments