In this video, Albert Shum, director of Mobile Experience Design at Microsoft, has taken some time to explain the design inspiration for WindowsÂ® Phone 7 Series.
Andy Lees, Senior Vice President of Microsoftâ€™s Mobile Communications Business, expanded on the work:
â€œWe made a very big decision to re-examine everything, because the industries surrounding mobile are at an inflection point,â€ Lees says. â€œThe technological advances over the past few years enable us to do bold new things weâ€™ve never done before. But the most important thing is that we are bringing it all together with an almost maniacal focus on the consumer.â€
â€œWith all of that, we couldnâ€™t be announcing more change than what weâ€™re doing,â€ Lees says. â€œThe reason we took such care with this release is weâ€™re setting up for the long term. Weâ€™re excited about Windows Phone 7 Series, but weâ€™re even more excited about the long-term vision and what thatâ€™s going to mean to consumers.â€
Read more about the Windows Phone 7 design philosophy here.