Windows Phone 7 Design philosophy explained

In this video, Albert Shum, director of Mobile Experience Design at Microsoft, has taken some time to explain the design inspiration for Windows® Phone 7 Series.

Andy Lees, Senior Vice President of Microsoft’s Mobile Communications Business, expanded on the work:

“We made a very big decision to re-examine everything, because the industries surrounding mobile are at an inflection point,” Lees says. “The technological advances over the past few years enable us to do bold new things we’ve never done before. But the most important thing is that we are bringing it all together with an almost maniacal focus on the consumer.”

“With all of that, we couldn’t be announcing more change than what we’re doing,” Lees says. “The reason we took such care with this release is we’re setting up for the long term. We’re excited about Windows Phone 7 Series, but we’re even more excited about the long-term vision and what that’s going to mean to consumers.”

Read more about the Windows Phone 7 design philosophy here.