Rishi Srivastava, consumer and online marketing officer of Microsoft India has revealed in a Wall Street Journal interview that Microsoft in trouncing its competitors (besides Nokia of course) in the small but rapidly growing Indian smartphone market.
Rishi claimed, according to IDC, that Windows Mobile had been outselling RIM and also the iPhone for more than 3 years now, and that both in terms of installed base and sales Windows Mobile was 3-4 times larger than RIM or Apple.
Rishi admitted however that Microsoft could do better, but said with recent launches such as Windows 7, Internet Explorer 8, the Bing search engine and also Windows Mobile 6.5, Microsoft has â€œrediscover(ed) our DNA as a consumer companyâ€.
Saying Microsoft was best placed to integrate the PC, phone and the Web to provide a digital lifestyle, the company intended to, with the help of their partners, push for greater market share, .
â€œWe want to get a bigger piece of the pie.â€
Read the full interview at LiveMint.com.