Why Microsoft’s low-end strategy is the right move and the Nokia Lumia 630 is the future of Windows Phone
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The Nokia Lumia 630 is a dirt-cheap handset, at least when it comes to components.
The handset is little more than a slab of glass and plastic, and lacks elements such as a proximity sensor even found on handsets like the Nokia ASHA 501.
The main feature of the handset is Windows Phone 8.1, and I think that is enough to add massive value to the smartphone, even at its current price, and certainly at its much discounted price in 3 months time.
Windows Phone offers a consistent experience over all price ranges, and key functionality does not decrease whether you are paying $60 or $600. It is a prestigious and respected OS, like iOS, backed by respected brands like Microsoft and Nokia, rather than a throw-away OS like Android.
It comes highly recommended even when running on basic hardware like the Nokia Lumia 520. In the above Kantar data the Nokia Lumia 521 only scores 1 point less than the iPhone 4 for example.
By supporting dirt-cheap handsets Microsoft has the opportunity to access the billions of users who are still to upgrade from a feature phone, and unlike Android actually offer them a high quality, premium experience.
Last year we were very sceptical about the Nokia Lumia 520, but we wont make the same mistake this year. Despite its specs the Nokia Lumia 630 will still open office documents, sync settings with Windows, sync photos to OneDrive and do just about anything a 930 can do, and it will probably be the best selling Windows Phone of 2014.
