Toshiba: Microsoft Confused The Market With A Couple Of Different Flavours Of Windows


8, 2013

Toshiba Kirabook

Speaking to The Australian Mark Whittard, managing director of Toshiba Australia accused Microsoft for confusing the PC market with couple of different flavours of Windows. He said that the consumers bought Windows RT devices and discovered that they had to buy a different suite of apps which is because Microsoft’s marketing didn’t educate the consumers enough. He also cited the low Windows 8 device sales due to lots of Windows 7 devices that were already in channel  and high costs associated in producing touch panels.

He said consumers also were wary at the price jump going from Windows 7 to Windows 8, a gap that increased further when Windows 7 computers were discounted to clear.

“They were going even cheaper than the traditional RRP (recommended retail price), so the gap wasn’t just the $100 or $200 from non-touch to touch, it was $400 and the customer’s going: “Hang on a sec, that’s starting to get unpalatable, that price differential, and I’m not sure about this Windows 8 thing’.”

“And also remember that business historically doesn’t move to a new operating system until two or three years later.”

Besides all the above comments, Toshiba announced a new range of Windows 8 devices which includes some 25 ultrabooks, notebooks, tablets and all-in-one computers that will go on sale in Australia from next month! Impressive work from Toshiba, but I think they were little late.

Source: The Australian

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