Tinder wants to use a streaming series to match users
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Tinder is working on a six-episode show to e streamed directly on the dating app according to a new report. The premise of the show is reportedly “Who would you spend your last night alive with?”, and it uses the firm’s typical swipe left and swipe right functionality to advance the plot – a choose your own adventure style show like Netflix’s Bandersnatch.
Tinder isn’t using this show to finance an expansion into streaming services, but to drive its primary service.
Variety reports:
The startup, owned by Match Group, is not jumping into the content game solely for the love of filmmaking. Yet another insider close to the project said Tinder intends to create an algorithm based on how its users make decisions within the series, and then match them with romantic interests based on those choices. A Tinder user’s particular view on how a group of characters should spend the eve of the apocalypse will lead them to others with similar takes, the thinking goes, and then, perhaps, to an awkward first date in real life.
The show is set to debut next year, if it does at all. Quality of streaming services from non-studio focused players like YouTube has been questionable at best, and there’s nothing indicating that Tinder’s show would be an exception.
