If you hate the ads on Xbox dashboard, then you must know that Allen Murray is the person who was responsible for starting this concept of ads on Xbox. Nowadays, the Xbox dashboard is full of ‘ads’, i.e., links promoting content and apps in the Xbox ecosystem. This idea came up for Allen a decade ago when he joined Microsoft from Amazon. Initially, his idea was not supported by his seniors at Microsoft as they rejected his idea saying that gamers will hate ads. Even though they are not really the usual ads, his choice of language, using terms like ‘advertising’ and ‘banner ads’ that conveyed a different tone among others. But Major Nelson supported his idea and took it to Xbox Live Arcade team for designing the Banner Of The Day (BOTD) system that they would use to schedule the ads.
Nowadays the Xbox One UI is nearly all ‘ads’, i.e., links promoting content and apps in the Xbox ecosystem. So it’s nice to see that the idea caught on and if you hate the Mt. Dew ads, I am truly sorry. I just find it funny and interesting that 10 years ago it was an uphill battle to build a system that is pretty much the standard way to present content on the console.
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