The New York Times today announced that they are removing their paywall for their video content which will now allow public to enjoy NYTimes videos without any limit. Microsoft is one of the primary sponsors for this move by NYT.
NEW YORK–(BUSINESS WIRE)–Apr. 23, 2013– The New York Times announced that beginning today it will offer unlimited access to video (NYTimes.com/video) on NYTimes.com, on the mobile Web site (m.nytimes.com) and on mobile applications, to all users regardless of their subscription status.
Courtesy of Acura and Microsoft, video views will not count against the 10-article per month limit set for non-subscribers.
Denise Warren, executive vice president, Digital Products and Services Group, The New York Times, said: “As we continue to tell stories through video and increase our offerings, we want to ensure NYTimes.com users can watch and explore our video content with ease. We are grateful to Acura and Microsoft for providing the support we need to continue to expand our best-in-class video content and deliver it to our vast NYTimes.com audience.”
“Acura is excited to collaborate with The New York Times for this prestigious and exciting opportunity as we continue to grow our online video investments,” said Michael Accavitti, senior vice president at American Honda.
NYTimes.com features both live and on-demand video, organized into categories including News/TimesCast, Editor’s Choice, World, U.S., Business, Science, Opinion, Arts, Style, Sports and Latest News.