The Million Club

Microsoft recently announced there had been a 11 platinum Windows Mobile handsets, handsets which sold in excess of 1 million units.

Mike Temporale (previously from Pocketpcthoughts?) from MobileJaw managed to get the full list of devices from Microsoft, and it read like a who’s who of star Windows Mobile devices. Some devices do also however make an unexpected appearance. Who would have thought the HTC Artemis or the HTC Titan sold so well?

The full list, and their associated release dates read as follows:

Release DateDevice
Nov-04Audiovox SMT 5600
May-06Motorola Q
Oct-06HTC Excalibur
Nov-06Samsung Blackjack
Dec-06HTC Artemis
Jul-07HTC Titan
Jul-07HTC Touch
Sep-07HTC Kaiser
Nov-07Samsung Blackjack II
Jun-08HTC Touch Diamond
Aug-08Samsung Omnia

As noted by Mike, Windows Mobile Standard devices are heavily represented on the list, with the SMT 5600, Motorola Q, T-Mobile Dash and the 2 Blackjacks holding prominent positions. In fact its only recently that Touch screen devices have gained significantly in popularity, likely in part due to the influence of the iPhone.

Also of interest is the importance of the US market, with devices which were mainly released in the US but not much elsewhere, such as the Motorola Q and Blackjack.

Also of note is that only 2 million sellers were released in 2008, vs 4 in 2007 and 2006. This is in the face of increased Windows Mobile sales, meaning sales were spread more evenly amongst more devices.

Is there any observations I have missed? Let us know in the comments.

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