The smartphone field is hyper-competitive at the moment, but that has not daunted new entrant Acer, who at CommunicAsia proclaimed their ambitions.
Aymar de Lencquesaing, president of Acer’s Smart Handheld Business Group (SHBG) has stated the company aims to ship 2-2.5 million own-brand smartphones in 2010 and expects annual shipments to increase to 20 million units in 2012-2014, making it one of the world’s top-five smartphone vendors with a 6-7% market share. That would bring it to about the same market share as HTC currently occupies.
To achieve this scale Acer plans to leverage its brand name and netbook-related carrier relations. Acer forecasts global demand for smartphones will grow 15% annually over the next five years, Lencquesaing added.
To kick of Acerâ€™s ambitions the company has so far launched 4 windows mobile phones and a further 6 later in the year according to Roger Yuen, Acer’s SHBG vice president of Asia Pacific.
Acer also plans to roll out TD-SCDMA-enabled smartphones targeting China’s handset market, Yuen revealed.