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Telstra is the largest telecommunications company in Australia has 370 Telstra stores across the country. Telstra is now using Windows 10 in bringing the digital and physical retail worlds together for its customers like never before.
Leveraging Windows 10, the Telstra stores offer a mix of highly interactive features, engaging digital content displays, and an ever-changing range of the latest products and services. A key change was the move away from traditional desktop PCs to Windows tablets, so their retail advisors can access all the systems and operational tools to complete a full customer interaction – from exploring products and services to completing the activation, payments, capturing the signature and emailing the receipt and contract – all without leaving the customer’s side. Telstra advisors also have mobile phones so that customers can get back into touch with the exact person who served them – not just whoever happens to answer the store’s fixed line.
By using the new Windows 10 powered solution, Telstra has seen a 39 percent increase in customer engagement and reduce average wait times for customers to around three minutes. Telstra is experiencing significant increases in sales volumes, the number of customers visiting the stores and how customers rate their experience. Watch the video above to see the new experience in action.