While we are on the topic of Marketplace success stories, mini-game maker FourBrosStudio has tweeted that they have now reached 100,000 installs of their app Taptitude.
Taptitude is a collection of themed mini-games which is updated weekly with further game content, and at present includes 53 seperate mini-games. All the users has allowed the company to earn revenue close to $100,000 from ads from the free games and produce another mini-game every week.
The company has posted that the secret of mobile games adÂ monetizationÂ is to keep users coming back every day so the ad revenue pays off vs. selling the app.
With Tapitude the company has tied the numerous mini-games together by using a common coin system which earns you stars for unlocking other games or to spend on upgrades such as ‘double jump’ or ‘pimp hat costume’. Â They also have a few characters that star in several of the mini-games like ‘bally bounce’, ‘bally ninja’ or ‘bally drop’.
The company believes they will continue to be successful with their approach, whichÂ benefitsÂ from not having each mini-game fighting its way up the charts with each release, as it would have to if it was releasedÂ separately.
While the correct approach for extracting value from Marketplace remains debatable, what is not is that the Windows Phone 7 user base has gained enough scale to start making serious money for developers, which should only help draw more of them to the OS.