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Analyst Colin Sebastian from R.W. Baird reports from a large survey of 1000 smartphone buyers that 5.3% of US buyers plan to buy a Windows Phone.
|Intent to buy (USA)
|Amazon Fire Phone
This number exceeds Amazon’s Fire Phone’s 5%, with the much ballyhooed device having been met with a “muted response”.
BGR suggests this means about 2 million Windows Phones will be sold in the second half of 2014 in USA.
The number corresponds closely to the high point of Windows Phone’s market share in USA according to Kantar, with currently reported numbers being lower, likely due to the lack of new Windows Phones at the time of Kantar’s survey.
Hopefully this means we will see a rebound over the next few weeks to months in USA as new models enter the market.