All good things must come to an end, Microsoft will be ending support for Windows 7 one year from today. After January 14, 2020, Microsoft will no longer provide security updates or support for PCs running Windows 7. After the support ends, you can continue to use Windows 7, but your PC will become vulnerable to security risks as you will not receive security and feature updates. Windows 7 users are recommended to upgrade to Windows 10 to avoid potential security risks.
Enterprises can use Microsoft 365 Business plan to enjoy the free Windows 10 upgrade option for users with a Windows 7, 8, or 8.1 Pro license on their device.
Microsoft also expects Windows 7’s end of life will boost PC sales in the market. Read about it in detail here.