In an interview to CNET, Nokia CEO Stephen Elop discussed about various things from Nokia’s past and the future. He spoke about how the culture changed inside Nokia after he took over as its CEO and why he chose Windows Phone over other OS available out there, etc,. He also acknowledged the frustration among consumers due to limited supply of Lumia 920 and Nokia is already working on to increase the distribution of the device.
When asked about Lumia 920 exclusivity to AT&T in US, he told that the carriers promoting it as a hero product will yield better results and they are planning exciting things for Verizon as well.
Why is the Lumia 920 an exclusive on AT&T? Don’t you want to go after as many customers as possible?
Elop: One of the things we had learned with the first launch was being very narrow would yield better results for us. We take a product and go exclusive with a particular carrier. In a market where subsidy and marketing dollars are heavy, we encourage them to promote it as a hero product, and use the subsidy to drive down the pricing to a competitive point. It also gives you access to in-store resources.
If you get a concentrated effort, you get far more parallel investment and cooperation. As we did the assessment, we came to the conclusion that working with them from the start would yield the best results.
There might be another similar hero exercise with a different operator. In this particular moment, the opportunity with the Lumia 920 presented well with AT&T. And we’re pleased to have just restarted our relationship with Verizon. We are planning a lot of exciting things with Verizon as well.
So does that mean a flagship phone for Verizon is in the works?
Elop: We are planning a lot of exciting things with Verizon as well.
Read the full interview from the source link below.