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The world’s most popular streaming service wants a thumbs up on the world’s most popular smartphone to use the word’s most well known digital assistant. As per the Information, Spotify has been trying to negotiate with Apple for easier access to Siri. The deal, if struck, would allow Spotify to set itself as a default music service on iPhones. Users would be able to use the Siri voice assistant to play songs, playlists and albums without needing to go through any extra steps. Google and Microsoft already offer similar features with their respective digital assistants. While Apple has expanded Siri’s feature set with iOS 13, this move would probably go a little bit further than that.
Spotify and Apple have been in open warfare over the past few months. The former company has accused Apple of using its weight to give themselves an unfair advantage.
“Apple operates a platform that, for over a billion people around the world, is the gateway to the internet,” Spotify’s CEO Daniel Ek wrote earlier this year, “Apple is both the owner of the iOS platform and the App Store—and a competitor to services like Spotify. In theory, this is fine. But in Apple’s case, they continue to give themselves an unfair advantage at every turn.”
As I said above, of all the digital assistants, Apple’s Siri is one of the most ubiquitous. Everyone knows Siri, for good or for ill. While the free and open Android may rule the roost worldwide, in the US and other high-value markets the iPhone is the default. For Spotify, to gain deeper Siri and potential Homepod integration would be a coup for the company.