Sony PS4 enjoys more than 70% market share in Europe, Microsoft says "We need to do better in Europe"

We often look at the sales numbers in the US market to compare Xbox One and PS4 in the gaming console market. Europe and some other markets also contribute significantly to the gaming console marker. Recently in an interview, Sony Computer Entertainment president Jim Ryan said that PS4 has “market leadership in every country in Europe” and “very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.”

This is surprising given the fact that Microsoft’s Xbox is almost equally popular console with better games and technology offering. Xbox chief Phil Spencer said in the latest issue of EDGE that “we need to do better in Europe, when I look globally, mainland Europe is definitely an area we want to focus on”.

“Sony does a really good job in those markets, and they have a long history – long before we were in this business – and they’ve earned the success that they get in those regions,” Spencer continued to tell EDGE. “I watch what they do because they do a lot of good things, and I want to make sure that we’re being smart about succeeding. And there are places like Latin America where Xbox does really well, and in the US the numbers keep going back and forth – it’s good competition which I think is good for everybody.

Source: Videogamer