Some users starts to get "Shop with Google Al" on Google Search, generate AI outfits with a single click

Google is dipping its toes into AI-powered shopping with the limited “Shop with Google AI” rollout for mobile devices on the Google Search app. From what’s known, this feature is currently only accessible to select users with opted-in SGE accounts and allows users to search for products and generate variations using AI technology. It was seen on X.

This development builds upon Google’s previous endeavors in AI-driven shopping tools. In November 2023, the company unveiled GenAI in Search and Image Generation for Shopping.

Users with access to “Shop with Google AI” can search for items like “dress” and then click on the dedicated section within the search results. This section allows them to generate various images showcasing different styles, colors, or designs of the same product.

It’s crucial to note that “Shop with Google AI” is currently in its early stages and only available to a select group of users. Additionally, the information suggests details might have changed since its initial announcement in November 2023.

Despite the limited rollout, this feature signifies Google’s commitment to leveraging AI to enhance the online shopping experience. “Shop with Google AI” has the potential to revolutionize how users discover and explore products, leading to more informed purchase decisions. As technology evolves and becomes widely available, we can expect even more innovative ways to interact with and shop for products online.