Snapchat’s algorithm-driven redesign of its app went over like a fart in the wind with its top customers.
The app had its chronological timeline thrown out, and replaced with one driven by an algorithm, as well as merged its story and message feeds together.
1.2 million aggrieved users drafted and signed a petition, requesting that the firm revert the app design change to the older, more palatable.
In a response to the petition, the firm said:
We hear you, and appreciate that you took the time to let us know how you feel. We completely understand the new Snapchat has felt uncomfortable for many.
By putting everything from your friends in one place, our goal was to make it easier to connect with the people you care about most. The new Friends page will adapt to you and get smarter over time, reflecting who you’re most likely to be Snapping with at that moment. This same personalization is also true of the new Discover, which will adapt to you the more that you use it.
Beginning soon on iOS, and with Android in the coming weeks, we are introducing tabs in Friends and Discover, which will make it easier to find the Stories that you want, when you want them. Once you receive the update, you’ll be able to sort things like Stories, Group Chats, and Subscriptions, allowing you to further customize your own experience on the app.
This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone. We are grateful for your enthusiasm and creativity. We are very excited for what’s ahead.
In other words. No Snapchat will not be reverting their update, and users should take it and like it, smile and ask for more.
Snapchat’s update has proven to be an improvement to the firm’s real customers, the advertisers, with Evan Spiegel noting more engagement with its discover page and the lucrative 35+ demographic. Perhaps, therein lies the trouble.