Report: Microsoft Files Complaint Against Google For Unfair Ad Rates To FTC
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According to reports from Businessweek, Microsoft has filed a complaint against Google to FTC regarding unfair advertising rates. Google is already under scanner by senate regarding unfair business practices and adding Microsoft’s complaint will further make the case stronger against Google. Microsoft’s complaint as follows,
Microsoft first complained in September 2007 that Google drastically raised the rate for an ad for Windows Live, a predecessor to Microsoft’s Bing search engine, one of the main rivals to Google’s Internet search, according to the person familiar with the matter.
The cost increased to $5 per mouse click from 10 cents a click for placing a Windows Live ad next to search results for the word “hotmail,” Microsoft’s e-mail product, according to the person.
Google told Microsoft at the time that the rate increased because users who clicked on the ad were directed to a low- quality website, according to the person. The site was the home page for Windows Live, whose services included Hotmail, Microsoft said.
Microsoft is not the only company that’s filing complaint against Google, there’s a huge list. If you have time, just visit http://www.fairsearch.org/ for more details.
