Phone comparison site claims Nokia sold only 180 Lumia 800s in UK so far, needs to check their maths

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No, that’s not 180,000.  That’s 180 total, for a market share of 0.17%, ie less than 2 out of every 1000 buyers.

Mobileplease runs a phone comparison service which deals with over 700,000 queries a month delivered through over 100 websites in UK. They took a sample of 5377 sales resulting from such queries and posted their stats.  They call this sample less than 5% of the UK market but still statistically valid.

The result:

Handset % sales
Samsung Galaxy S II 16.13%
Apple iPhone 4 16GB black 10.24%
Apple iPhone 4S 16GB black 5.50%
BlackBerry Bold Touch 9900 3.79%
Apple iPhone 3GS 8GB 3.03%
BlackBerry Curve 3G 9300 2.54%
HTC Sensation 2.16%
Apple iPhone 4S 16GB white 2.01%
Nokia Lumia 800 black 0.17%


*Statistics based on sample of 5,377 UK mobile phones sold across major UK retailers and networks in November 2011

While those who would like to bury Windows Phone 7 would love to believe the numbers, they make very little sense.  If 5377 represents about 5% of sales, that would mean about 107,540 phones were sold in total in UK – a small number for a country of 60 odd million.  In fact in a country with more phones than people I would expect around 2 million phones per month to be sold, making their 5000 sample less than significant. Be that as it may, if one extrapolates further that would mean around 180 phones were sold in total in November in UK, the launch weeks of the Nokia Lumia 800.

In short the numbers are completely unrealistic and not representative of the actual UK market, and the only reason we are posting this report is to explain why.

Mobileplease reports sales “improved” to 1% of the market in December, and provided all kinds of justifications for the poor performance of the handset, such as poor battery life.

We suggest MobilePlease stick to serving their customers and stay out of the analyst game.

Read the “report” at MobilePlease here.

More about the topics: analysts, uk, windows phone 7.5