Palm, who’s share-price recently hit an all-time low of $2.70, valuing the company at a mere $300 million, Â is apparently set to spend millions trying to re-establish themselves in the European market, promoting their flagship product the Palm Treo Pro.
To help them achieve this aim they have appointed former Nokia Marketing Manager Simon Lloyd, who last worked at the 118-118 directory inquiries company. The ambition of Simon Lloyd is to create various local agencies to manage the listing and supply stores, online or physical, that sell Palm products throughout Europe.
At the same time, he now admits that the presence of Palm marketing in Europe has been “dormant” for some time, before announcing that the situation will soon change, thanks to the arrival of Paul Ghent to the post of sales director of Palm. He previously held the position of executive director of the Taiwanese manufacturer HTC smartphones.
“We are currently assessing our operations and we do not have a formal network of agencies in Europe. I want to create a campaign across Europe to promote our products, starting with the Treo smartphone Pro, “says Simon Lloyd before adding that” Blackberry and Nokia have moved ahead. It is time to redress the balance. ”
Personally change at Palm marketing can not come too soon. The company still owes WMPoweruser a Palm Treo Pro as promised months ago, and if the device performs as poorly as the company it can really not be recommended.