NuAns ditches Windows 10 Mobile for Android on it's new smartphone

We recently reported that NuAns is coming back with a new smartphone that’s “redesigned from zero”. As some of you predicted two weeks ago, NuAns’ upcoming smartphone actually runs Android instead of Windows 10 Mobile. This isn’t really surprising to see, considering the fact that NuAns recently expressed their disappointment with Windows 10 Mobile.

NuAns’ upcoming device is the NuAns Neo Reloaded and it isn’t anything substantially different from most other Android smartphones in the market. Here’s a quick breakdown:

• 5.2-inch Full-HD display
• Qualcomm Snapdragon 625 Octa Core processor (clocked at 2.02GHz)
• 3GB RAM
• 3450mAh battery
• Costs ¥49,800 (around $440)

Similar to the original NuAns Neo, the Reloaded comes with customizable back covers, which is what makes the device slightly different from the Android devices that are available right now. But to be brutally honest, NuAns’ latest smartphone likely won’t do too well in a market that’s really competitive nowadays thanks to companies like OnePlus, Huawei and Xiaomi. The OnePlus 3T, for comparison, costs around $440 too — but this device offers much better hardware than the NuAns Neo Reloaded.

NuAns choosing to go with Android instead of Windows 10 Mobile makes a lot of sense since the company’s first device didn’t succeed at all — but with the arguably poor specs of the Neo Reloaded, NuAns’ customizability offerings likely won’t be too attractive to most consumers in Japan.