While some pundits may be happy to characterize Microsoft’s abysmal performance in the mobile market as some sort of genius master plan or 4-dimensional chess play, the facts remain that Microsoft’s Windows 10 Mobile failure affects not just the company, but the firm’s customers and partners.
In an interview with tech blog Neowin, the President of Japanese firm Trinity – responsible for making the NuAns Neo. A Windows 10 Mobile device that was called by many as one of the more unique smartphones of 2015 and 2016 – revealed their disappointment with Windows 10 Mobile.
After their failed plan to come to the USA via Kickstarter, they now plan to no longer launch the phone in the USA or Europe going forward. They “thought windows phone would be more popular than [the] original Windows Phone” and thought that a unique design which differed from the iPhone and Galaxy could help sell the phone to consumers.
Microsoft had sold OEMs on Windows 10 Mobile’s chances by promising them increased market share with a big push in the first half of 2016, the firm also promised (Developers) in several public blog posts that the update push would result in increase targets for their app – with the benefit for OEMS that there would be more apps for their Windows phones and more Windows phone buyers.
As we start 2017 on the now cold ashes of Windows 10 Mobile’s future with Microsoft’s next plans for ARM-based devices coming into focus, it would be interesting to see if the same partners the firm has burned on its ARM push in the past will be willing to risk their investments once more.