Financial Times today reported that Nokia is struck a deal with online video streaming provider Netflix to offer free subscription with Lumia Windows Phone 8 devices. Vodafone customers in UK will receive 1 year of free Netflix subscription along with their Lumia devices. More information on similar Netflix deals in other countries will be revealed soon.
FT reports that Nokia is mainly funding the subscription costs for this marketing program. Along with Vodafone, Phones4U is offering six months of Netflix on its range of Nokia devices which includes the Lumia 625, 925 and 1020. Also Vodafone is going to heavily support Nokia in advertising this Netflix deal Windows Phone devices.
Nokia is also planning for some trade-in programs where consumers will be able to bring their old digital camera to get Lumia 1020 at discounted price. I think it’s a great idea given the camera focus on the device.
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