Nokia looking for a US ad agency in 2012 for US push
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AdAge reports that Nokia is looking for A US ad agency to promote their Windows Phones in 2012.
Nokia is specifically looking for a San Francisco-area digital agency to "dimensionalize" the global creative idea "Amazing Everyday."
The theme will be "Hidden away in the everyday landscape are billions of little adventures and the new Nokia with Windows Phone makes it easier to find them, to take part in them and to share them."
Nokia will be targeting first-time smartphone buyers as well as defectors from iPhone and Android.
It appears the handsets will not be coming to USA before 2012. The Mobile Telecompaper conference has earlier said Nokia plans to launch Windows Phones first in 6 European countries: Italy, Spain, the Netherlands, Germany, France, and the UK.
"Nokia needs to protect its foothold in Europe before it can even think about other markets," said one executive familiar with the company’s marketing.
We have already seem some products of Nokia’s advertising push, with a series of teaser ads for the Nokia 800 being aired in the run-up to Nokia World 2011. A number of Nokia Windows Phone 7.5 handsets are expected to be announced there.
Read more at Adage here.
Via LiveSide.net
