Nokia has already apologized for the gaffe of not declaring that the video they used to demonstrate optical image stabilization was not recorded on a Pureview camera.
Nokia is now launching an investigation â€œto understand what happened,â€ a Nokia spokesperson Susan Sheehan said.
â€œWhat we understand to date is that it was nobodyâ€™s intention to mislead, but there was poor judgment in the decision not to use a disclaimer,â€ Sheehan continued.
She concluded that Nokia would deal with the situation â€œquickly, fairly and privately.â€
Of course if there is one silver lining to the fiasco, it is that awareness, coverage and column inches written about the Nokia Pureview camera has just exploded since the launch of the handset, and its a well known truism that there is no such thing as bad publicity.